Pengaruh Variabel – Variabel Gender-Role Orientation Terhadap Intensi Berwirausaha

  • Felicia Inneke Setiawan Universitas Ciputra Surabaya
  • Krismi Budi Sienatra Universitas Ciputra Surabaya
  • William Wendy Ary
DOI: https://doi.org/10.46229/msdj.v2i2.165
Keywords: androgyneous, entrepreneurial intention, feminine, Gender-Role Orientation, masculine

Abstract

Penelitian ini dilakukan untuk melihat pengaruh Gender-Role Orientation yaitu maskulin, feminin dan androgynous terhadap intensi berwirausaha di Universitas Ciputra. Guna mengumpulkan data penelitian, kuesioner disebarkan ke 147 responden di Universitas Ciputra dengan tingkat pengembalian kuesioner 100%. Pengambilan sampel dilakukan dengan metode incidental sampling. Penelitian ini menggunakan analisis regresi linier berganda untuk melihat pengaruh variabel maskulin, feminin, dan androgynous sebagai variabel independen terhadap intensi berwirausaha sebagai variabel dependen. Hasil penelitian ini menunjukkan bahwa variabel maskulin dan feminin tidak berpengaruh terhadap intensi berwirausaha, sedangkan variabel androgynous berpengaruh signifikan terhadap intensi berwirausaha.

Author Biographies

Felicia Inneke Setiawan, Universitas Ciputra Surabaya

 

 

 

Krismi Budi Sienatra, Universitas Ciputra Surabaya

 

 

William Wendy Ary

 

 

 

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Published
2020-09-29
How to Cite
Inneke Setiawan, F., Budi Sienatra, K., & Wendy Ary, W. (2020). Pengaruh Variabel – Variabel Gender-Role Orientation Terhadap Intensi Berwirausaha. Management and Sustainable Development Journal, 2(2), 27-39. https://doi.org/10.46229/msdj.v2i2.165
Issue
Vol 2 No 2 (2020): Management and Sustainable Development Journal
Section
Articles

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